What i do

Hand-crafted identities and illustrations for outdoor brands

I create hand-drawn brand identities, illustrations and artwork for brands inspired by nature, adventure and the outdoors. From independent businesses to festivals and outdoor brands, I help bring ideas to life through bold, characterful visuals that tell a story and leave a lasting impression.

creative services

I mostly work with surf shops, festivals, independent clothing brands, cafes, ethical businesses, outdoor-led projects, venues and public spaces that want artwork and design rooted in place and lived experience.

If your brand cares about people, place and planet, I think we are a good fit.

Brand Identities

I create nature inspired, hand-crafted brand identities that feel true to you. Offering design packages shaped by your values, personality and the energy you bring to what you do.

Campaign, Festival & Event Identity Design

I specialise in illustrative event identity design that builds a full visual world for your events and festivals. Bringing together posters, merch, signage and assets so everything feels connected, shaping the atmosphere people step into.

Custom Illustrations

Custom illustrations that capture the story behind your brand. Turning your ideas, adventures and values into artwork, products and merch that people connect with.

Mural Design

I create mural designs that transform spaces into something you can feel. Turning walls into visual pieces that reflect the people, place and energy around them.

Website Design

Websites for outdoor brands and lifestyle businesses that are simple to use and easy to manage. So your website doesn’t keep you indoors more than it needs to.

Rays thing - A custom illustration inspired by surfing and surf culture for Wave Project charity based in Newquay, Cornwall.

original hand-crafted identities

Story-inspired illustrations that connect with your people

Nature-led designs that captures your outdoor spirit

my work

A small handful of projects i’ve worked on. The story, the brief, the development and deliverables.

Event identity, poster, merch, mural design

boardmasters festival

Boardmasters 2025 surf competition identity, merch design and mural artwork, inspired by Cornwall’s coastline and surf culture.

Brand identity

Agua Sole brand identity

A hand drawn coastal identity inspired by earthy tones, natural materials and the dreamy pace of slow living. Created to feel relaxed, radiant and effortlessly wearable.

Event identity, Poster, Merch

Outside Days Festival

Outside Days is a Denver-based festival celebrating music, adventure and outdoor culture. I created a series of custom illustrations and merchandise graphics inspired by the festival’s adventurous spirit.

Happy Clients

“We’re thrilled with how the illustrations turned out”

“Collaborating with Ray on SS27 graphics was a great experience. She’s super clear and responsive, which made everything run smoothly. We’re thrilled with how the illustrations turned out, and look forward to them launching.”

Hannah – Passenger Clothing

“I feel it fits me and my business perfectly”

“Rai was incredibly attentive and made a huge effort to capture my vision, which she achieved with great success. I am so happy with the final outcome I feel it fits me and my business perfectly.”

Natalia Mae – Ayurvedic Yoga Massage Therapist

“above and beyond my expectations”

“I went to Ray for a rebrand and redesign of my website. She understood my business, knew exactly what I needed and delivered something above and beyond my expectations. 100% would recommend to anyone, I couldn’t be happier.”

Tom Westaway – Westaway Adventures

“Her creative instincts are incredible”

“I used Rachel to do my company’s branding, which included the logo and website design, and I couldn’t be happier with the result. Her creative instincts are incredible, and I wouldn’t hesitate to use her in the future.”

Scott Heimann – Scott the Painter

Got a project in mind?

Wether your shaping a new identity, planning a festival, refreshing a website or bringing a space to life with a hand-painted mural, we can work together to create something people fully experience and connect with.

Share a few details here or send me an email and I will get back to you as soon as i can.

Follow me on instagram for nature inspired branding, illustrations and adventures!