Illustrations

Custom Illustration for Outdoor Brands, Festivals, Apparel & more

Custom illustrations that capture the story behind your brand. Turning your ideas, adventures and values into artwork, products and merch that people connect with.

my work

Illustration for People Who Feel at Home Outside

Mountains, ocean, forest or the open road in between. My illustrations are shaped by a life of movement, exploration, and time spent in wild places.

I work with clothing brands, festivals, outdoor businesses and independent projects, creating illustration for everything from single apparel graphics to full illustration-led visual systems.

Because illustration can play different roles depending on the project, I usually work in one of the two ways below.

Single illustrations

Standalone illustration work for t-shirts and apparel, posters and prints, merch graphics, and one-off brand elements.

This option is best when you need a single contained piece with a clear purpose.

Illustration Systems & large scale projects

For festivals, outdoor events, and brands where illustration becomes the visual backbone of the project rather than just a single asset.

This kind of work usually includes:

– A clear illustration direction
– A set of illustrations that sit together as one visual world
– Rollout across posters, merch, signage, stages, socials and digital
– Artwork designed to hold together across different spaces and scales
– Visuals that help bring spaces to life and set the tone before people even arrive

The aim is to create work that people can feel and experience, building atmosphere, anticipation, and a sense of place long before they step into it.

Every project is different, so this work is usually scoped and priced as a full system rather than individual pieces.

If you’re looking to build an illustration-led visual world for a festival, event or larger campaign, get in touch and we’ll talk it through.

Adventure-inspired illustrations that tell your brands story

nature-inspired artwork capturing the wild spirit of outdoor brands

Wildlife illustrations that bring energy and authenticity

Happy Clients

“super-professional but at the same time everything feels relaxed and fun”

I worked with Ray to come up with a concept for a brand-idea I have been experimenting with over the last months. I really enjoyed going through the whole process of first identifying what I like and want (which I did not fully understand myself before the process) and then seeing how the graphics, icons and labels developed. The whole process is super-professional but at the same time everything feels relaxed and fun.

Fabian Fassnacht – Corchopaner Surf Apparel

“I feel it fits me and my business perfectly”

“Rai was incredibly attentive and made a huge effort to capture my vision, which she achieved with great success. I am so happy with the final outcome I feel it fits me and my business perfectly.”

Natalia Mae – Ayurvedic Yoga Massage Therapist

“above and beyond my expectations”

“I went to Ray for a rebrand and redesign of my website. She understood my business, knew exactly what I needed and delivered something above and beyond my expectations. 100% would recommend to anyone, I couldn’t be happier.”

Tom Westaway – Westaway Adventures

“Her creative instincts are incredible”

“I used Rachel to do my company’s branding, which included the logo and website design, and I couldn’t be happier with the result. Her creative instincts are incredible, and I wouldn’t hesitate to use her in the future.”

Scott Heimann – Scott the Painter

Bringing the spirit of the outdoors to design

My work is inspired by what i experience outside; like surfing, skating, skiing and time spent in wild places. It’s less about what things look like and more about what they feel like in the moment. Emotion, atmosphere, movement, noise, silence, all of it. I’m not just drawing places, I’m drawing how those experiences feel.

Got a project in mind?

Wether your shaping a new identity, planning a festival, refreshing a website or bringing a space to life with a hand-painted mural, we can work together to create something people fully experience and connect with.

Share a few details here or send me an email and I will get back to you as soon as i can.

Follow me on instagram for illustrations and adventures!