Tunr your event into a universe - Identity Design for Festivals & events

Illustrative visual identities for festivals, events and outdoor gatherings. Built to shape how an event feels and the world it creates, not just how it looks.

The experience

Designing how an event actually feels

Event identity is about more than visuals on a poster or signage. It’s about shaping the atmosphere people step into before they even arrive. The way a space feels, the energy it holds, and the small details that stay with people long after they leave. 

I work with festivals, sport competitions and outdoor events to create visual identities that live across physical spaces, printed materials and everything in between. The focus is always on building something that feels alive, so people can feel as much as they see.

Surf and Skate Festival merch designs by Rays Thing for Boardmasters 2025
surfing illustration icon

event merch design

mountain bike illustration icon

Full event visual systems

snowboarding illustration icon

event poster design

How it works

Creating Atmosphere

In my mind, the identity of an event is a living system made up of different visual elements that work together to shape how it’s experienced.

This can include posters, key visuals, signage, wayfinding, wristbands, merch, patterns, illustration systems and other on-site graphics. Each piece has its own role, but together they form something that grows and adapts as the event moves from build-up to the live moment and even the aftermath blues.

Ray painting surf murals at fistral beach for boardmasters surf competition 2025

Happy Clients

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Turn your event into a universe

Wether your looking for a full identity package, custom illustrations for a merch line or bringing a space to life with a hand-painted mural, we can work together to create something people fully experience and connect with. 

Share a few details here or send me an email and I will get back to you as soon as i can.

Case study

boardmaster surf competiton & festival 2025

A closer look at the Boardmasters project, from early poster design through to murals created on site at Fistral Beach.

Surf and Skate Festival merch designs by Rays Thing for Boardmasters 2025

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