Hand-crafted coastal fashion & jewellery brand identity

A hand-drawn coastal identity inspired by earthy tones, natural materials and the dreamy pace of slow living. Created to feel relaxed, radiant and effortlessly wearable.

The concept

made for slow living

Embracing the untamed beauty of nature through visuals inspired by island life and slow living by the coast. Think hammocks under shady palms, driftwood fires on the beach and waking up to the sound of waves and fresh coconuts.

Keywords:

Bohemian
Handcrafted
Slow Living
Warmth
Untamed natural beauty

what i created

designed with warmth and intention

Designed to feel warm, relaxed and naturally untamed, the identity draws from slow coastal living and the raw beauty of island life. Hand-drawn illustrations form a key part of the system, adding an organic, imperfect quality that keeps the brand feeling human and alive. Combined with earthy tones, rugged textures and flexible typography, the identity feels effortless, soulful and grounded in nature.

Project Gallery

“super-professional but at the same time everything feels relaxed and fun”

I worked with Ray to come up with a concept for a brand-idea I have been experimenting with over the last months. I really enjoyed going through the whole process of first identifying what I like and want (which I did not fully understand myself before the process) and then seeing how the graphics, icons and labels developed. The whole process is super-professional but at the same time everything feels relaxed and fun.

Fabian Fassnacht – Corchopaner Surf Apparel

“I feel it fits me and my business perfectly”

“Rai was incredibly attentive and made a huge effort to capture my vision, which she achieved with great success. I am so happy with the final outcome I feel it fits me and my business perfectly.”

Natalia Mae – Ayurvedic Yoga Massage Therapist

“above and beyond my expectations”

“I went to Ray for a rebrand and redesign of my website. She understood my business, knew exactly what I needed and delivered something above and beyond my expectations. 100% would recommend to anyone, I couldn’t be happier.”

Tom Westaway – Westaway Adventures

“Her creative instincts are incredible”

“I used Rachel to do my company’s branding, which included the logo and website design, and I couldn’t be happier with the result. Her creative instincts are incredible, and I wouldn’t hesitate to use her in the future.”

Scott Heimann – Scott the Painter

similar project in mind?

Let’s make it happen!

Share a few details here or send me an email and I will get back to you as soon as i can.

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