Hand-Drawn brand identity for a pop-up coffee bar

A hand-drawn brand identity for Wild Sol, a pop-up coffee bar built around vibrant energy, soulful moments and genuine connection. Designed to feel warm, wild and free.

The concept

made for slow living

The pop-up coffee bar built around vibrant energy, soulful connection and feel-good moments on the move. Designed for farmers markets and outdoor events, the brand captures a sense of freedom, warmth and community wherever it appears.

Keywords:

Cozy
Aesthetic
Soulful
Essence
Freeness
Wild

what i created

warmth and soul in every cup

The identity is driven by hand-drawn illustration and typography, giving it a raw, human quality that feels playful and full of character. This is paired with rich earthy tones and dusty, sun-kissed colours that remind you of that unbeatable golden hour haze before an epic sunset.

Project Gallery

“super-professional but at the same time everything feels relaxed and fun”

I worked with Ray to come up with a concept for a brand-idea I have been experimenting with over the last months. I really enjoyed going through the whole process of first identifying what I like and want (which I did not fully understand myself before the process) and then seeing how the graphics, icons and labels developed. The whole process is super-professional but at the same time everything feels relaxed and fun.

Fabian Fassnacht – Corchopaner Surf Apparel

“I feel it fits me and my business perfectly”

“Rai was incredibly attentive and made a huge effort to capture my vision, which she achieved with great success. I am so happy with the final outcome I feel it fits me and my business perfectly.”

Natalia Mae – Ayurvedic Yoga Massage Therapist

“above and beyond my expectations”

“I went to Ray for a rebrand and redesign of my website. She understood my business, knew exactly what I needed and delivered something above and beyond my expectations. 100% would recommend to anyone, I couldn’t be happier.”

Tom Westaway – Westaway Adventures

“Her creative instincts are incredible”

“I used Rachel to do my company’s branding, which included the logo and website design, and I couldn’t be happier with the result. Her creative instincts are incredible, and I wouldn’t hesitate to use her in the future.”

Scott Heimann – Scott the Painter

similar project in mind?

Let’s make it happen!

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